Guangzhou Ailusi Machinery Co., Ltd. is a manufacturer specialising in high quality beauty machinery and equipment. In order to expand our international market, we have put two Alibaba shops, two Made-in-China.com shops, and online sales through social media and Google sites. We also plan to enhance the global influence of our brand by participating in international exhibitions and optimising our service system.
Over the next 3-5 years, we will focus on advancing the following strategic objectives:
1. Sales strategy
1.1 Market Expansion
We will focus on attacking the European market and plan to participate in Beauty Indonesia and Beauty Hong Kong in 2025, and expand to Beauty Dubai and Beauty Italy as well as Beauty Russia to increase the brand’s exposure in the international market.
1.2 Exhibition Participation
By actively participating in international beauty exhibitions, we will further increase our brand awareness, network with global industry players, explore potential customers and increase market share.
1.3 Online sales channels
We will continue to optimise and expand our online sales channels, including Alibaba, Global Made in China, Google platforms and overseas social media platforms such as Jitterbug, in order to enhance the penetration and influence of the online market.
2. Establishment and improvement of the service system
2.1 Global service network
Establish and improve the global service network to ensure that customers can obtain timely and efficient after-sales service in all major markets.To improve the speed and quality of service response.
2.2 Customer Support
Provide multi-language customer support, including online enquiry, technical support and maintenance services to enhance customer satisfaction and brand loyalty.
2.3 Service training
Regular training of salespersons to enhance their professional skills and service level to ensure consistency and efficiency in service quality.
3. Distribution network optimisation
3.1 Distribution Channel Development
Expanding our global distribution network to cover more regions and ensure that our products reach our target markets quickly and accurately.
3.2 Partnerships
Identify and establish strategic partnerships to expand market reach through win-win co-operation and leverage the resources and experience of local partners to increase market penetration.
3.3 Market Research
Conduct regular market research to understand market demand and competitive dynamics, adjust sales strategies and optimise products and services to adapt to the changes and needs of different markets.
Guangzhou Ailusi Machinery Equipment Co., Ltd. will further enhance its competitiveness and brand influence in the international market through active market expansion, perfect service system and optimised distribution network in the next 3-5 years.We will continue to pay attention to market dynamics and flexibly adjust our strategy to ensure long-term business growth and market leadership.